A Case for the PLC in Education

Former Highland Park, IL Principal Matthew Eriksen is now president and CEO of 4XF, an educational company focusing on improving student achievement. As a former principal in Northshore School District 112 in IL, Matthew Eriksen has first-hand knowledge of the many ways student achievement can be improved. Improving student achievement is an age-old problem that continues to plague many school districts.

For years, teachers have been mandated to teach to the test and adopt other programs that might reflect that students are attaining some measure of achievement. With teachers, principals, and other administrators shouldering the blame for lagging test scores, increasingly, school districts are devising ways to attack this problem. One method of improving student achievement is through the creation of professional learning communities (PLC).

Unlike past strategies (classroom observation and evaluation) that evaluated teachers individually, PLCs focus on evidence of student learning through a list comprehensive benchmarks. This cannot be done through micro-managing teachers, but is accomplished by providing teachers support through collaborative and cooperative communities. Furthermore, research indicates PLCs are a catalyst for improving student outcomes not just in the US but throughout the world.

There are many benefits of PLCs in education. Through PLCs, student achievement is not the sole responsibility of the individual teacher. Through shared teaching, the quality of the teaching improves and so does student achievement, as more teachers are invested in the lessons. Furthermore, PLCs promote critical discussions on teaching methodology in a positive environment and create a situation where teachers are not lone soldiers and the classroom an island. More importantly, because there is more support, teacher turnover is reduced and many remain in the profession longer than they would have without the assistance.

LinkedIn – the Social Media Platform for B2B Marketing

 

Matthew Eriksen (IL) pic
Matthew Eriksen

Longtime IL resident Matthew Eriksen is the president of 4XF Inc. At the Northbrook, IL-based company, Matthew Eriksen manages B2B sales and oversees social media marketing on platforms like LinkedIn, Facebook, and Twitter.

When it comes to B2B marketing, no social media platform gives a higher return on investment than LinkedIn. Known as the social media platform for professionals, it is responsible for 80 percent of all B2B leads, and drives more traffic to B2B websites than Facebook and Twitter combined. So how can new companies use the platform to grow their brand reputations and attract more leads? By using the site’s various features.

Start a LinkedIn Page, then add details about yourself, covering topics like what you do and where you are located. Next, connect with people in your field and potential customers, join relevant groups, contribute to conversations, share insights with others, and actively engage with your audience. Understand their needs and share content tailored with them. Make use of LinkedIn articles to tell your story, reducing complex data and analytics to easy-to-understand content. Do live LinkedIn videos, giving out helpful content that positions your company as the go-to brand in your field. All of these strategies will get you on your customers’ radars.

Don’t stop there, though. Identify potential business clients and check if you share mutual connections who can introduce you to them. If not, initiate contact on your own and nurture authentic relationships. You can also purchase LinkedIn ads and target relevant demographics in your specific industry to grow your marketing reach.

A Company’s Vision and Mission Are Integral to Strategy Formulation

Mind mapping the company's mission and vision statement Photo by William Iven on Unsplash
Mind mapping the company’s mission and vision statement Photo by William Iven on Unsplash

A resident of Highland Park, IL, Matthew Eriksen is an organization development professional and the CEO of 4XF, Inc. In his role at the company in Northbrook, IL, Matthew Eriksen is in charge of vision and mission development as well as long- and short-term strategizing.

The phrases “mission statement” and “vision statement” are often used interchangeably. However, the two are vastly different and play a large role in strategy-making.

A company’s vision tells the world where the company wants to be in the future. The vision is grounded in the company’s values and core beliefs, so it remains constant.

A company’s mission, on the other hand, tells what the organization does, its objectives, and goals. A mission is more practical than a vision. The mission outlines the actions the company must take now to reach its goals. Because the mission is based on the company’s goals, it can be modified over time as a result of internal and external factors.

Only after appreciating a company’s vision and mission can decision-makers formulate company strategies. Strategies aim to achieve the company’s mission, which is the embodiment of the company’s vision.

Closing the Achievement Gap

Matthew Eriksen (IL) pic
Matthew Eriksen

An educational doctorate (EdD) graduate of National Louis University in Chicago, IL, Matthew Eriksen served as the principal of North Shore School District 112 for nine years. During his time at the school in Highland, IL, he provided executive-level leadership for all business activities and programs, which included strategic planning, evaluation, and continuous improvement. This background and experience motivated Matthew Eriksen to look into other issues that needed attention, such as achievement gaps.

Achievement gaps are significant or persistent inequalities in learning in terms of academic performance or educational accomplishment. The National Education Association classifies achievement gaps according to groups: boys and girls, English language learners, students from racial and ethnic minorities, students with disabilities, and students who come from families with low incomes.

These groups may overlap, but generally, a closer look tells how the background of the students affects their achievement levels. Educators and advocates for closing achievement gaps take steps to remedy the situations. For example, some school districts provide free lunches to students to make sure everyone receives at least one nutritious meal a day.

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